Asian-Americans are often overrepresented in advertisements compared to their proportion in the U.S. population. This is likely due to a perception that Asian-Americans are a desirable demographic to target for certain products and services. However, the way in which they are portrayed in these ads can vary.

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Asian-Americans Are

Question 55

Multiple Choice

Asian-Americans are:

A) not generally targeted by ad campaigns.
B) overrepresented in advertisements in terms of their proportion in the U.S.
C) portrayed in ads as a subculture that values fun over work.
D) less likely than any other minority group to appear in U.S.ads.
E) more likely to appear in major roles rather than background roles.

Correct Answer: