In 1995,the Federal Trade Commission issued a complaint against the manufacturers of New Balance and Saucony athletic shoes based on their "Made in the USA" advertising claims.The FTC claimed the ads were misleading since imported soles and upper parts were used to make the shoes.These claims can be viewed as deceptive under the FTC's requirement of:

Question

Quizplus · Accepted Answer

The FTC's requirement of affirmative disclosure requires advertisers to disclose any material connection or limitation when making a claim. In this case, the claim of "Made in the USA" was misleading as the shoes were not entirely made in the USA. Therefore, the manufacturers should have disclosed the use of imported parts in their advertising.

In 1995,the Federal Trade Commission Issued a Complaint Against the Manufacturers