International markets are important to small and mid-size companies as well as large multinational corporations.
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Q4: A centralized approach to organizing for advertising
Q5: Centralization of international advertising may also be
Q6: Many tobacco companies and breweries in the
Q7: A decentralized approach to organizing for advertising
Q8: A balance of trade deficit exists when
Q10: It is extremely easy to develop an
Q11: Product standardization is becoming increasingly important as
Q12: One of the main advantages of global
Q13: Many companies prefer a centralized organizational structure
Q14: The difference between the monetary value of
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