The Polaroid Corporation encountered great problems when it attempted to market instant cameras in France.The French consumer saw little need for having a picture developed instantly.This indicates Polaroid did not understand the French _____ environment.

Question

Quizplus · Accepted Answer

The fact that French consumers did not see the need for instant picture development suggests that there was a cultural barrier to the acceptance of this product. Polaroid did not take into account the cultural differences between France and its home market. This choice is supported by the concept of cultural environment, which refers to the shared values, beliefs, customs, behaviors, and artifacts of a society, and how these factors influence the way people behave and consume. Demographic, economic, political/legal, and media environments do not seem to be relevant in this case.

The Polaroid Corporation Encountered Great Problems When It Attempted to Market