_____ factors of the international environment probably create more problems for advertisers than any others since they directly impact the ability to communicate effectively with consumers in foreign countries.

Question

Quizplus · Accepted Answer

Cultural factors include values, beliefs, customs, and language, which can greatly affect how advertising messages are perceived and understood by consumers in foreign markets. Advertisers need to be sensitive and knowledgeable about cultural norms to avoid offending their audience and effectively communicate their message. Economic, political, and demographic factors can also impact international advertising, but cultural differences are often the most challenging to navigate.

_____ Factors of the International Environment Probably Create More Problems