The only South American country where Coca-Cola is not the market leader is Peru,where local tastes prefer Inca Kola.Inca Kola is golden-yellow in color and tastes like banana-flavored bubble gum.Which environmental factor is most responsible for the fact Coca-Cola does not sell well in Peru?

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Quizplus · Accepted Answer

Cultural factors such as local traditions, values, and tastes play a significant role in determining consumer preferences. In Peru, the preference for Inca Kola over Coca-Cola is primarily driven by cultural factors, as Inca Kola is seen as a national symbol and part of the country's cultural heritage. Therefore, cultural factors are most responsible for Coca-Cola's low market share in Peru.

The Only South American Country Where Coca-Cola Is Not the Market