To reach out to the youth market in the Middle East,Coca-Cola and Pepsi have:

Question

Quizplus · Accepted Answer

As stated in the question, Coca-Cola and Pepsi are reaching out to the youth market in the Middle East. The most effective approach would be to use a variety of integrated marketing communication (IMC) tools that appeal to this target audience, such as sponsorships and branded entertainment. This approach would allow the brands to create a strong emotional connection with the youth and embed themselves in their lifestyles, which in turn could drive brand loyalty and increased consumption. Pressuring governments or emphasizing their association with America would likely have negative effects on the brands' image and reputation in the region. Targeting parents may have some influence on teenagers' consumption preferences, but ultimately the youth would still make their own decisions. Therefore, choice C is the best option.

To Reach Out to the Youth Market in the Middle