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Diet Coke Is Known as Coca-Cola Light in Germany,France and Many

Question 48

Multiple Choice

Diet Coke is known as Coca-Cola Light in Germany,France and many other countries because these countries have legal restrictions prohibiting the use of the word diet.This is an example of how _____ factors affect global marketing.


A) economic
B) demographic
C) political/legal
D) cultural
E) infrastructure

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