Products from countries with national reputations for quality and/or a distinctive image that can be used as the basis for global advertising capitalize on the:

Question

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The country-of-origin effect is the influence that the country of manufacture, assembly or design has on the perceived value or quality of a product. By using products from countries with national reputations for quality and/or a distinctive image, global advertising can capitalize on this effect and enhance the perceived quality of the product.

Products from Countries with National Reputations for Quality And/or a Distinctive