The _____ approach recognizes similar desires,goals,needs,and uses for products and services,but tailors advertising to the local cultures and conditions in each market.

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The "think globally, act locally" approach recognizes the similarities in desires, goals, and needs across different markets, but also tailors advertising to the local cultures and conditions in each market. This approach seeks to strike a balance between global consistency and local relevance.

The _____ Approach Recognizes Similar Desires,goals,needs,and Uses for Products and Services,but