Three basic options for organizing international marketing are: centralization at the home office or headquarters,decentralization of decision-making to local foreign markets,and:

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The best choice is a combination of centralization and decentralization, which is also known as a "global matrix" structure. This approach allows for centralized control over certain aspects of international marketing (such as branding and overall strategy), while also allowing for decentralized decision-making at a local level (such as pricing and promotions). This allows for greater flexibility and responsiveness to local market conditions, while still maintaining consistency across the global brand.

Three Basic Options for Organizing International Marketing Are: Centralization at the Home