In planning advertising for the 2008 Olympics,international travel agencies discovered they needed to use different ad campaigns to appeal to travelers from different countries.Americans wanted a trip that allowed them to have an extended stay.Japanese travelers went to attend specific events and wanted to return home as soon as the events were over.Global travel agencies gave the managers of their foreign offices the authority to develop country-appropriate advertising.This is an example of how a _____ advertising organizational structure works.

Question

Quizplus · Accepted Answer

This is an example of a decentralized advertising organizational structure where decision-making authority is given to local managers to develop country-specific advertising campaigns.

In Planning Advertising for the 2008 Olympics,international Travel Agencies Discovered