When beginning an international marketing campaign,many American companies prefer to use an international ad agency based in the U.S.with foreign offices in other countries.This is because:

Question

Quizplus · Accepted Answer

Using an international ad agency based in the U.S. allows the American company to have greater control over the advertising process and facilitates coordination of international advertising efforts. This is particularly important when working across multiple countries and cultures. It does not necessarily mean that U.S. agencies are more creative, have a better understanding of world markets, or local markets in other countries than agencies located in those countries. Also, the assertion that U.S. culture is the most used as a basis for understanding other cultures is not accurate.

When Beginning an International Marketing Campaign,many American Companies Prefer to Use