In the United States,people with golden tans are generally seen as attractive and possibly even well-to-do.However,in other countries,such as the Philippines,suntans are indicative of laborers and underprivileged people.A U.S.company planning on marketing a line of tanning lotions,bronzing creams,and salves for sunburns globally realizes it is important to select an advertising agency that truly understands each foreign market.The company should:

Question

Quizplus · Accepted Answer

To effectively market their products globally, the company should use local agencies for each country they want to enter. Local agencies have a better understanding of the cultural norms and values of their home country, which will make it easier for the company to develop marketing campaigns that resonate with the local audience. This approach is likely to lead to better results and higher return on investment than using a U.S.-based agency or a single superagency with global marketing capabilities.

In the United States,people with Golden Tans Are Generally Seen