For areas of the United States that have experienced lengthy periods of time without utilities due to some act of nature,Budweiser packages water in black and white cans and gives it to people who are without water.Which public relations tool was employed?

Question

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The public relations tool employed in this situation is community involvement as Budweiser is trying to help people who are without water in areas that have experienced lengthy periods of time without utilities due to some act of nature. Budweiser is providing water in black and white cans to people who need it, and this is a way for the company to get involved with the community and show that it cares about people's needs.

For Areas of the United States That Have Experienced Lengthy