Criteria for measuring the effectiveness of public relations activities include:

Question

Quizplus · Accepted Answer

The effectiveness of public relations activities can be measured by tracking the percentage of positive and negative articles over time. This indicates the impact of PR efforts and how they are being perceived by the public. The other options, such as the number of press releases developed or the dollar value of community involvement, may show activity, but they do not necessarily measure effectiveness. The percentage of people who have come across the press release is also not a reliable measure, as it does not indicate how impactful the release was or how it was received by the audience.

Criteria for Measuring the Effectiveness of Public Relations Activities Include