Why is publicity viewed as being so much more important than advertising,sales promotion,or other forms of public relations?

Question

Quizplus · Accepted Answer

Publicity is viewed as being more important than advertising, sales promotion, or other forms of public relations because it carries a higher level of credibility. When a message is communicated through publicity, the audience is more likely to believe it because it is coming from a third-party source, such as a journalist or news outlet, rather than directly from a company or organization with a vested interest in promoting their own products or services. This increased level of trust can have a significant impact on how a message is received and perceived by the public.

Why Is Publicity Viewed as Being So Much More Important