Making outright donations to a nonprofit cause, having companies volunteer for the cause, donating materials or supplies, running public service announcements, or even providing event refreshments are some of the ways of _____ marketing.

Question

Quizplus · Accepted Answer

Cause-related marketing refers to activities in which a company supports a nonprofit cause or a social issue in a strategic manner to build its brand image and benefit society. The actions listed in the question, such as making donations, volunteering, and promoting the cause through advertisements, all fall under cause-related marketing. The other options listed in the question (event, image, transit, and cooperative) do not fully encompass these activities.

Making Outright Donations to a Nonprofit Cause, Having Companies Volunteer