Which of the following elements of the integrated marketing communications programs is designed to provide an extra incentive to consumers to purchase a brand?

Question

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Sales promotion is designed to provide an extra incentive to consumers to purchase a brand. This could include things like coupons, discounts, contests, or giveaways. The goal of sales promotion is to encourage immediate action and increase sales. The other options listed (advertising, direct mail, public relations, price) may indirectly influence consumer behavior, but they are not specifically designed to provide an extra incentive to purchase.

Which of the Following Elements of the Integrated Marketing Communications