Consumer-oriented sales promotions are part of a promotional _____ strategy.

Question

Quizplus · Accepted Answer

Consumer-oriented sales promotions are focused on creating demand and attracting customers to purchase a product or service. These promotions are aimed at the end consumer and are designed to be enticing and attractive. Pull strategies work by pulling customers towards the product, creating demand for it, and making it more likely that the customer will purchase it. Therefore, option B - pull, is the most suitable answer.

Consumer-Oriented Sales Promotions Are Part of a Promotional _____ Strategy