How are marketers responding to the fragmentation of the consumer market?

Question

Quizplus · Accepted Answer

Marketers are responding to the fragmentation of the consumer market by using more sales promotions that are tied to local events. This allows them to target specific groups of consumers who are interested in those events or activities, rather than trying to appeal to a broad audience. This type of marketing is often more effective because it is more relevant and personalized. Additionally, it allows marketers to connect with consumers on a more personal level, which can increase brand loyalty and customer engagement.

How Are Marketers Responding to the Fragmentation of the Consumer