Marketers who are being held accountable for strategy implementation often need concrete methods to show the effectiveness of their decision-making.For this reason,many marketers rely on:

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Sales promotions such as coupons and price discounts provide a measurable impact on sales and can be used as a concrete method to show the effectiveness of marketing strategies. Personal selling and event sponsorships may also be effective, but they are not as easily measurable. Mass-media advertising and out-of-home advertising may have carryover effects but may not provide as clear of a measure of effectiveness.

Marketers Who Are Being Held Accountable for Strategy Implementation Often