_____ is an intangible asset of added value or goodwill that results from consumers' favorable image,impressions of differentiation,and/or strength of attachment to a brand.

Question

Quizplus · Accepted Answer

Brand equity refers to the intangible asset of added value or goodwill that results from consumers' favorable image, impressions of differentiation, and/or strength of attachment to a brand. It is the value a brand adds to a product beyond the functional benefits it provides. It represents the value of the brand as a whole and includes elements such as brand awareness, brand loyalty, brand associations, and perceived quality.

_____ Is an Intangible Asset of Added Value or Goodwill