Which of the following is an example of consumer franchise building promotion?
A) Frequent flyer program of Lufthansa airways that gives the customer points on each travel that can be redeemed against various other purchases.
B) 'Buy one get one free' offer by Heinz ketchup.
C) 'Flat 30%' off on all merchandise at Nike exclusive stores only.
D) Limited offer of 'Get a toothbrush free along with a 50gm toothpaste' by Crest.
E) A premium by Kellogg's that provides the customer with 'Zip Zap toy' along with the purchase of a 200gm pack of 'Kellogg's Chocos'.
Correct Answer:
Verified
Q28: Critics of sales promotions contend the increase
Q29: Brand equity is also known as:
A)customer loyalty.
B)customer
Q30: Which of the following is an example
Q31: Promotional activities designed to accelerate the purchase
Q31: Which of the following is an example
Q35: Consumer-franchise-building for a brand:
A)is the exclusive responsibility
Q36: In a sales promotion sponsored jointly by
Q37: Which of the following statements describes how
Q38: A promotional offer in an ad can
Q41: The sales promotion tool that critics contend
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