Which of the following statements is true about couponing?
A) Coupons offer price reductions only to those consumers who are price sensitive.
B) Coupons are often used by consumers who are already loyal to the brand.
C) Coupons for established brands or products are not redeemed.
D) Coupons are more effective than sampling for inducing initial product trial in a short period.
E) The redemption rate of coupons is very high.
Correct Answer:
Verified
Q51: _ involves a variety of procedures whereby
Q52: A package of Gillette Sensor razor blades
Q54: Samples would be an appropriate promotional strategy
Q55: An in/on package coupon that is redeemable
Q57: _ is a common sampling technique for
Q57: An advantage of coupons is that they:
A)elicit
Q58: On the inside of the Tortino's brand
Q59: Which of the following is a disadvantage
Q60: Kellogg's places a 50-cent-off coupon for Rice
Q61: A(n)_ is an offer of an item
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