Which of the following is a disadvantage associated with bounce back coupons?
A) It does not attract non-users of the particular brand.
B) It is redeemable on the purchase of a different product.
C) It does not induce customers to repurchase the brand.
D) It is not useful for a brand that has reached the maturity stage.
E) It is not useful for products that are in their early phases of their life cycle.
Correct Answer:
Verified
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