Which of the following couponing methods allows companies to reach users of competitive brands rather than consumers who already use their brand?

Question

Quizplus · Accepted Answer

Checkout coupons are distributed at the point of purchase, allowing companies to reach a wider audience that includes users of competitive brands as well as their own brand's consumers. The other couponing methods (on-package coupons, bounce back coupons, in package coupons, and direct mail coupons) are typically targeted towards a company's existing consumer base.

Which of the Following Couponing Methods Allows Companies to Reach