With a _____ consumers compete for prizes and/or money on the basis of skills or ability,while with a(n) _____ winners are determined purely by chance.
A) sweepstakes;contest
B) contest;sweepstakes
C) contest;event sponsorship
D) sweepstakes;event sponsorship
E) contest;rebate
Correct Answer:
Verified
Q72: An effective premium is one that:
A)distracts consumers
Q73: Electronically dispensed checkout coupons:
A)generate impulse buying and
Q74: Which of the following statements about the
Q75: Gillette's market research shows that most consumers
Q76: Quaker Oats cereal included tubes of Colgate
Q78: _ couponing is a method for distributing
Q79: Sweepstakes and contests:
A)are primarily used to move
Q80: Which of the following would be the
Q81: Ocean Spray offers its retail accounts a
Q82: Which of the following promotions is targeted
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