Which of the following sales promotion techniques is impacted negatively by the presence of professionals or hobbyists who take advantage of the promotion without making a purchase?

Question

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Contests and sweepstakes are often used by businesses to draw in new customers or increase loyalty among existing customers. However, when professionals or hobbyists take advantage of the promotion without making a purchase, the desired outcome of increasing sales is not achieved. This is because these individuals are not the target market for the promotion and are unlikely to become repeat customers.

Which of the Following Sales Promotion Techniques Is Impacted Negatively