Coors Light beer's heavy financial involvement with and support of freestyle skiing competitions,beach volleyball tournaments,and other sporting events are examples of:

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Coors Light beer's heavy financial involvement with and support of sports events like freestyle skiing competitions and beach volleyball tournaments is an example of event marketing, which involves a company investing in, sponsoring, or promoting an event to reach a specific target audience and achieve marketing goals.

Coors Light Beer's Heavy Financial Involvement with and Support of Freestyle