Intel and several different manufacturers of personal computers have joined to create and sponsor ads that promote both the computer and the microprocessor by sharing the cost of advertising.Intel and the PC manufacturers are using:

Question

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The scenario described is an example of cooperative advertising, which involves two or more parties sharing the cost of advertising with the goal of promoting their products or services together. In this case, Intel and several PC manufacturers are working together to promote their computers and microprocessors through joint advertising efforts. Forward promotion involves launching an advertising campaign before a new product is introduced, dyadic communications refers to one-on-one communication between two parties, comparative advertising involves directly comparing one brand to another, and diverting involves shifting consumer attention away from one brand and towards another. None of these concepts accurately describe the cooperative advertising scenario described.

Intel and Several Different Manufacturers of Personal Computers Have Joined