Which of the following statements is true about the coordination of advertising and sales promotion efforts?

Question

Quizplus · Accepted Answer

Product trial created through sales promotion techniques such as sampling or couponing is more likely to result in long-term use of the brand when accompanied by advertising. This is because advertising reinforces the benefits and features of the product, and helps create a strong brand image in the minds of the consumers. By combining advertising with sales promotion efforts, marketers can maximize their impact and increase the likelihood of long-term brand loyalty. Option A is incorrect because using different themes for advertising and sales promotion can lead to confusion among the target audience. Option B is incorrect because consumers are more likely to redeem a coupon or respond to a price-off deal for a familiar brand that they have positive associations with. Option D is incorrect because the theme of the sales promotion should be closely aligned with the overall marketing communications of the organization. Option E is incorrect because media support for a sales promotion program should be coordinated with the media program for the ad campaign to ensure maximum reach and impact.

Which of the Following Statements Is True About the Coordination