A television commercial in which Publishers Clearing House urges consumers to look in their mailboxes for soon-to-arrive sweepstakes entries is an example of:

Question

Quizplus · Accepted Answer

The two-step approach to direct marketing involves first generating interest and then following up with additional information or a sales pitch. The commercial encourages consumers to check their mailboxes, which is the first step in engaging them before they receive the actual sweepstakes entry.

A Television Commercial in Which Publishers Clearing House Urges Consumers