_____ are often referred to as high-involvement media because they generally require some attention and effort on the part of the consumer to process the information that they provide.
A)Newspapers and magazines
B)Newspapers and television
C)Magazines and radio
D)Radio and television
E)Radio and newspapers

Question

Quizplus · Accepted Answer

Newspapers and magazines require consumers to actively read and process the information provided, making them high-involvement media. Television and radio, on the other hand, are often more passive forms of media consumption.

_____ Are Often Referred to as High-Involvement Media Because They