Aprilee Lindsey read the April issue of Farm Journal magazine when she visited her parents in North Dakota and was entranced with an ad for John Deere garden tractors,which featured toddlers dressed in overalls and straw hats.When she got home to Alabama and looked for the same ad in her April issue of Farm Journal,she found the ad for John Deere Garden tractors.This ad listed 25 reasons for buying a John Deere brand tractor and had no illustration.What is the explanation for finding two completely different ads in the same issue of a magazine?

Question

Quizplus · Accepted Answer

A split run is when a magazine runs two different versions of an ad in the same issue, usually divided by geographic region or subscriber demographics. This allows advertisers to target specific audiences within the same publication. In this case, John Deere likely purchased a split run for their ad, which is why one version featured illustrations and the other did not.

Aprilee Lindsey Read the April Issue of Farm Journal Magazine