_____ refers to commercials on local television stations for which the advertisers negotiate directly with the individual stations.

Question

Quizplus · Accepted Answer

Spot advertising refers to commercials that are negotiated directly between advertisers and individual local television stations. Network advertising refers to commercials that run nationally on a particular network, regional advertising refers to commercials that run in a particular region, syndication refers to the licensing of television shows to multiple television stations for broadcast, and sponsorship refers to a company paying to have its name or brand associated with a particular program or event.

_____ Refers to Commercials on Local Television Stations for Which