The _____ is used as the central theme of the advertising campaign and translated into attention-getting,distinctive,and memorable messages.

Question

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The term "big idea" refers to the central creative concept that serves as the foundation of an advertising campaign. It is the unique selling proposition that differentiates the brand from its competitors and translated into attention-grabbing, memorable messages. In contrast, an animatic is a rough sketch of a commercial, a brand name is the distinctive identifier given to a product, a logo is the symbol or design signifying a company, and a copy platform is the document that outlines the advertising message strategy.

The _____ Is Used as the Central Theme of the Advertising