Canadian researchers went into people's homes and observed how they watched television and more specifically what they did when commercials came on.This was an example of _____ research.

Question

Quizplus · Accepted Answer

The type of research where the researchers went into people's homes and observed their behavior is known as ethnographic research. This is because it involves observing people in their natural environment (in this case, their homes) and observing their behavior, attitudes and beliefs. Psychographic research is concerned with understanding people's personality traits, values, and attitudes towards certain products. Demographic research is concerned with understanding people's age, gender, income, education, and other similar characteristics. Perceptual research is concerned with how people interpret and make sense of sensory stimuli (such as advertisements). Quantitative research involves collecting numerical data, whereas ethnographic research is more qualitative in nature.

Canadian Researchers Went into People's Homes and Observed How They