With the growth of integrated marketing communications, advertisers are being challenged to think beyond traditional mass media and develop creative advertising that:
A)offsets the weaknesses associated with storyboard ad design.
B)provides opportunities for effective government oversight.
C)centralizes American consumer values in a global marketplace.
D)engages consumers and enters into a dialogue with them.
E)minimizes the risk of offending technology-savvy consumers.

Question

Quizplus · Accepted Answer

Integrated marketing communications require advertisers to engage consumers in a dialogue and go beyond traditional mass media. This means that creative advertising needs to be developed in a way that allows interaction with customers and invites feedback. This is crucial for building long-term relationships with customers and improving brand loyalty. Therefore, engaging consumers and entering into a dialogue with them is the best choice.

With the Growth of Integrated Marketing Communications, Advertisers Are Being