The carryover effect:
A)has no impact on sales objectives.
B)has no effect on the relationship between advertising and sales.
C)encourages the use of nonspecific objectives.
D)is particularly apparent with mature, low-priced, and frequently purchased products.
E)helps in determining the precise relationship between advertising and sales.

Question

Quizplus · Accepted Answer

The carryover effect is particularly apparent with mature, low-priced, and frequently purchased products. This means that advertising for such products may not result in an immediate sales increase but may have a cumulative effect over time. The other options given are either incorrect or do not address the significance of the carryover effect in advertising.

The Carryover Effect