According to the FCB planning model,a package goods company might want to send out free samples to generate trial and follow this with discount coupons to encourage repeat purchase when using a(n)_____ strategy.

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The habit formation strategy aims to encourage customers to develop a habit of buying the product repeatedly. In this strategy, free samples are sent out to generate trial, and discount coupons are given to encourage repeat purchase. The FCB planning model suggests different strategies based on the type of product and customer involvement, and the habit formation strategy is appropriate for low-involvement products like packaged goods.

According to the FCB Planning Model,a Package Goods Company Might