_____ is the stage of the consumer decision-making process whereby the individual scans information stored in memory to recall past experience and/or knowledge regarding various purchase alternatives.
A)Problem recognition
B)Internal information search
C)External information search
D)Alternative evaluation
E)Post purchase evaluation

Question

Quizplus · Accepted Answer

This stage is called internal information search, where buyers scan their memory for past experiences and knowledge about various purchase alternatives before making a decision. Option A is problem recognition, which is the first stage of the process where the buyer identifies a problem. Option C is external information search, which occurs after the internal search when the buyer looks for information outside of themselves. Option D is alternative evaluation, which is the stage where the buyer compares the information they have gathered. Option E is post-purchase evaluation, which happens after the buyer has made their purchase and evaluates their decision.

_____ Is the Stage of the Consumer Decision-Making Process Whereby