During which stage of the consumer decision-making process are evoked sets and evaluative criteria relevant?
A)Problem recognition
B)Information search
C)Post purchase evaluation
D)Alternative evaluation
E)Purchase decision

Question

Quizplus · Accepted Answer

Evoke sets and evaluative criteria are relevant during the alternative evaluation stage, where consumers compare and evaluate different options before making a purchase decision. In this stage, consumers consider their evoked or considered set of options, which are products or brands that are top-of-mind and have been previously evaluated. Evaluative criteria, on the other hand, refer to the specific attributes or characteristics consumers use to evaluate the options in their evoked set. Therefore, the best choice is D - Alternative evaluation.

During Which Stage of the Consumer Decision-Making Process Are Evoked