The ad in the parenting magazine stated that Lysol Basin Tub & Tile Cleaner cleans soap scum better than either Scrubbing Bubbles marketed by SC Johnson & Son,Inc.or Tilex marketed by the Clorox Company.Therefore,this ad is an example of:
A) confrontational advertising.
B) two-sided advertising.
C) comparative advertising.
D) a recency appeal.
E) refutational advertising.
Correct Answer:
Verified
Q69: Most advertisers refuse to use two-sided messages
Q70: What type of message structure should a
Q71: "Try new OHM by Olay Body Wash.It's
Q72: In its ads,Listerine claims effectiveness but admits
Q73: When marketers want to build attitudes that
Q76: An ad picturing a young boy using
Q77: Which of the following situations would be
Q78: _ is advertising that,either directly or indirectly,names
Q79: The visual portion of an advertisement may
Q97: A radio commercial begins with the following
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents