Advertising appeals that express or imply some type of physical or emotional danger and try to arouse consumers to take steps to remove the threat are known as _____ appeals.

Question

Quizplus · Accepted Answer

The advertising appeals that express or imply physical or emotional danger and try to arouse consumers to take steps to remove the threat are known as fear appeals. Fear appeals emphasize the negative consequences of not using a product or service, and promote the idea that the product or service can provide a solution to that negative consequence.

Advertising Appeals That Express or Imply Some Type of Physical