From an advertiser's point of view, one of the strengths of social media is the ____.
A) intelligence of social media users in comparison to nonusers
B) fact that even savagely negative reviews typically lead to increased sales
C) ease with which a single brand can come to dominate the media and hence the market
D) ability to gather consumer data that can be used to target ads

Question

Quizplus · Accepted Answer

Social media platforms gather vast amounts of data on their users, including their demographics, interests, and behaviors. Advertisers can use this data to target their ads to specific audiences and increase the chances of reaching potential customers who are more likely to be interested in their products or services.

From an Advertiser's Point of View, One of the Strengths