High self-monitors are to social aspects of products as low self-monitors are to ____.
A) product attributes and qualities
B) competitive product pricing
C) whether they have a need for the product
D) the experience of purchasing

Question

Quizplus · Accepted Answer

High self-monitors are individuals who are more likely to be concerned with their image and how others perceive them. As a result, they are more likely to be influenced by the social aspects of products such as brand image, social status, and what others think. In contrast, low self-monitors are less concerned with how others perceive them and are more likely to focus on product attributes and qualities such as quality, features, and functionality. Therefore, low self-monitors are more interested in the intrinsic qualities of products rather than their social aspects.

High Self-Monitors Are to Social Aspects of Products as Low