Which type of research tries to verify a theory or to learn more about a marketing concept and is not intended to solve a particular marketing problem?

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Basic research is aimed at verifying a theory or learning more about a marketing concept without the intention of solving a specific marketing problem. Performance-monitoring research, on the other hand, involves collecting data to monitor performance and make adjustments to solve a specific marketing problem. Total quality management is a management philosophy focused on continuous improvement of processes and products. The scientific method is a systematic approach to testing hypotheses, which can be used in both basic and performance-monitoring research.

Which Type of Research Tries to Verify a Theory or to Learn