When the typical consumer in zip code 63119 is a senior citizen with several children over the age of 25,has a college degree,and is retired,this is an example of what type of information?

Question

Quizplus · Accepted Answer

This is an example of geo-demographic information, which is based on both geographic and demographic characteristics of consumers. In this case, the zip code is the geographic characteristic, and the age, education level, and employment status are demographic characteristics. Geo-demographic information is useful for targeting marketing efforts to specific groups of consumers based on shared characteristics.

When the Typical Consumer in Zip Code 63119 Is a Senior