When a marketing manager decides not to do research because a decision needs to be made before the results of the study can be analyzed,this is an example of which aspect in the determination of the need for marketing research?

Question

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This is an example of the time constraints aspect in the determination of the need for marketing research. The decision needs to be made before the results of the study can be analyzed, and therefore, there is not enough time to conduct research.

When a Marketing Manager Decides Not to Do Research Because